Pret A Manger has named Matthew Bresnahan as its new Chief Marketing Officer (CMO), signaling a renewed focus on marketing and innovation to fuel the coffee chain’s ambitious growth strategy. Bresnahan, a seasoned marketing executive, joins from Restaurant Brands International, where he held senior roles overseeing brands like Burger King and Tim Hortons.
In his new role, Bresnahan will lead Pret’s global and localized marketing efforts, driving product innovation, loyalty programs, customer insights, public relations, and delivery channels. The appointment reinstates the CMO position, which has been absent from Pret’s C-suite for three years, following the tenures of Barnaby Dawe as Chief Customer Officer from 2018 to 2020 and Dan Burdett as Chief Customer and Growth Officer from 2020 to 2022.
ALSO READ: SESAN OLUKOYA: FOCUS ON EXECUTION OVER MARKETING BUZZWORDS
CEO Pano Christou highlighted Bresnahan’s expertise, stating, “Matthew’s track record in building global food brands and driving growth makes him the ideal leader to advance Pret’s vision.” Christou emphasized that Bresnahan’s strategic insights will be critical as the company aims to enhance its market presence and customer engagement.
Bresnahan brings extensive experience from his 12-year tenure at Restaurant Brands International, where he served in roles such as Vice-President of Virtual Brands and Vice-President of Global Digital Marketing, Analytics, and Guest Insights at Burger King. His work focused on leveraging data-driven strategies and innovative marketing to boost brand performance.
As consumer value becomes a key priority, Bresnahan’s leadership is expected to strengthen Pret’s position in the competitive coffee and food-to-go market. His appointment underscores Pret A Manger’s commitment to revitalizing its brand through creative marketing, innovative offerings, and enhanced customer experiences, positioning the chain for sustained growth in a dynamic industry.
By
