Insight Publicis ends partnership with Airtel Nigeria

By MWorld Team Mar 17, 20250

Insight Publicis, one of Nigeria’s leading integrated marketing communications agencies, has announced its resignation from the Airtel Nigeria account, effective immediately.

The decision follows extensive evaluations during which both parties were unable to reach an agreement on terms that accurately reflect the scope of work and the value Insight Publicis brings to the partnership. Despite the conclusion of their business relationship, both organizations maintain mutual respect.

Dolapo Ogunbambo, Chief Operating Officer of Insight Publicis, emphasized the agency’s commitment to partnerships that align with its strategic priorities.

“Our commitment to excellence necessitates that we engage in partnerships where there is mutual alignment on value creation and strategic objectives,” Ogunbambo said. “We have valued our association with Airtel Nigeria and wish them continued success in their future endeavors.”

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Insight Publicis has pledged to ensure a seamless transition and remains focused on delivering exceptional marketing solutions to its diverse client base across various industries.

A Legacy of Innovation
Founded in 1979, Insight Publicis is a trailblazer in Nigeria’s marketing communications landscape, offering a comprehensive range of services including brand strategy, multimedia creative solutions, digital marketing, and consultancy.

As part of the global Publicis Groupe, the agency leverages a blend of local expertise and international insights to deliver impactful brand storytelling and drive business growth.

The resignation from the Airtel Nigeria account marks a strategic shift for Insight Publicis as it continues to pursue partnerships that align with industry benchmarks and its vision for the future.