Crown Flour Mill Launches Mama’s Pride Macaroni, Welcomes Bimbo Ademoye as Ambassador

Crown Flour Mill (CFM) Limited, a key player in Nigeria’s wheat milling and pasta industry under Olam Agri, has just introduced an exciting new product: Mama’s Pride Macaroni. The launch event in Lagos was nothing short of spectacular, featuring the unveiling of Nollywood actress Bimbo Ademoye as the brand’s ambassador.

Building on the success of Mama’s Pride Spaghetti, which hit the market a year ago, Mama’s Pride Macaroni is crafted from premium wheat to offer a delightful, non-sticky pasta experience. Whether you’re enjoying it with sauce, jollof, fried, or mixed with vegetables, this macaroni promises to elevate every meal.

Managing Director of Olam Agri’s Wheat Milling Business in Nigeria, Nitin Mehta, shared his excitement: “We’ve poured our heart and soul into developing Mama’s Pride Macaroni. Following the rave reviews of our spaghetti, we’re confident this new addition will redefine the pasta segment.”

Head of B2C Business for Grains and Animal Feed, Siddarth Suri, emphasized the company’s dedication to quality: “After meticulous research and development, we’re thrilled to bring Mama’s Pride Macaroni to market. This product underscores our commitment to offering top-quality and affordable options to our consumers.”

General Manager and Head of Marketing, Bola Adeniji, highlighted the unique appeal of the product: “Extensive testing has shown that Mama’s Pride Macaroni is unmatched in its segment. With pasta becoming a household favorite, our brand is set to provide unparalleled culinary joy. It’s versatile, combining perfectly with various sauces and toppings.”

Actress Bimbo Ademoye, the new face of Mama’s Pride Pasta, expressed her pride in joining the CFM family: “I am honored to be part of this journey. Mama’s Pride Macaroni is all about enriching dining experiences and spreading joy across homes. Trust me, it’s the best pasta out there in terms of taste and preparation.”

Reflecting on the company’s broader mission, Managing Director of Olam Agri, Anil Nair, added: “Our dedication to health and nutrition drives us to innovate continuously. Mama’s Pride Macaroni is a testament to our commitment to align with the evolving tastes and needs of Nigerians.”

With Mama’s Pride Macaroni, Olam Agri continues its mission to deliver nutritious, high-quality, and affordable food products, supporting Nigeria’s food security agenda and bringing joy to dining tables across the country.