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South Africa: Checkers launches Foodie! Range for its consumers

South Africa’s best grocery store and supermarket brand, Checkers has recently launched a new private label offering, Foodie!, for consumers looking for ready-made meals.

Foodie! products are expected to take the hassle out of cooking.

The extensive range consists of sauce bases, pastes, marinades, cook-in sauces for quick pasta and meat dishes, soups and ready-made meals inspired by different regions of the world.

Foodie! joins the ranks of the retailer’s established ranges such as the award-winning Forage and Feast, healthier alternative Simple Truth and kiddies’ favourite Oh My Goodness!.

The range is expected to expand over the next few months with more pasta and grocery items already in development.

Foodie! is available exclusively at Checkers and Checkers Hyper stores nationwide.

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