Jameson has joined the booming spritz category for summer with its zesty new expression, Jameson Orange Whiskey.
Inspired by the growing flavoured spirits category and in a cheeky nod to the tradition of aperitivo hour, Jameson has created the Jameson Irish Aperitivo, which can be served as a cocktail or purchased in a ready-to-drink can.
Jameson Orange Whiskey balances aromas of zesty peel and orange citrus fruits with sweet whiskey undertones. Expect a smooth mouthfeel with distinctive notes of orange zest as well as spicy, nutty and sweet vanilla on the tongue, ahead of a sweet orange aftertaste.
Pair Jameson Orange Whiskey with a wedge of orange, ice and Fever-Tree Lemonade – or splash of Prosecco and Fever-Tree Italian Blood Orange Soda – be sure to enjoy Jameson Orange Spritz.
Belinda Sanderson, Head of Whiskey ANZ said “We know how much our consumers love a spritz, so we wanted to create a refreshing blend that will appeal to curious whiskey drinkers and loyal Jameson mates who are looking for a new flavour experience. Welcoming a new spritz on the block, we have no doubt that Jameson Orange will be a huge success in the market and we are looking forward to introducing it as a permanent release in Australia.”
Jameson Orange Whiskey is available to purchase in all major retailers, select bottleshops and pouring at select bars and pubs across Australia.
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