India: Axis Bank Unveils Latest Digital Banking Proposition Dubbed ‘Open by Axis Bank’

Axis Bank has unveiled its latest digital banking proposition dubbed ‘Open by Axis Bank’, in a move to enhance its digital capabilities. The Open 2023 campaign showcases the top 15 features of the bank’s digital offerings, marking a significant step in the bank’s evolution into the digital realm.

The launch of ‘Open by Axis Bank’ aims to establish the bank as a leader in digital banking, providing a personalized and hassle-free experience for both existing and new customers. The future-ready mobile application offers over 250 banking services on the go, making it a one-stop solution for all digital banking needs.

Sameer Shetty, President and Head of Digital Business and Transformation at Axis Bank, emphasized the bank’s commitment to customer-centricity throughout this journey. The launch of ‘Open by Axis Bank’ is a testament to the bank’s focus on delivering innovative solutions and process improvements that prioritize customer satisfaction.

Anoop Manohar, Chief Marketing Officer at Axis Bank, highlighted the importance of maintaining the bank’s core value of being ‘Dil Se Open’ (Open from the Heart) as they continue to adapt to the digital future. This ensures that their offerings remain cutting-edge while maintaining the trust and familiarity that customers have come to expect.

With ‘Open by Axis Bank’, customers can expect a seamless and user-friendly digital banking experience that combines convenience, innovation, and trust. Axis Bank is taking a bold step forward in revolutionizing digital banking and setting new industry standards.