Global Food and Beverage Services Company, the Heineken Company has promoted marketing expert, Chinwe Greg-Egu to the position of Senior Brand Manager (Heineken and Desperados) – Switzerland.
In her new position, Chinwe will focus on developing and executing brand strategies, plans, and campaigns that drive volume and profitability for the brands.
Taking to her LinkedIn page to make the announcement, she wrote, “I’m happy to share that I’m starting a new position as Senior Brand Manager (Heineken and Desperados) at Heineken Switzerland.”
She was elevated to the position of Senior Brand Manager (Heineken and Desperados), Switzerland after serving as the Senior Brand Manager for Heineken, Tiger and Starlite brands in Nigeria, where she built the commercial vision for the brand portfolio, drove volume, revenue growth and drinker penetration, amongst others.
Chinwe who worked for The Heineken Company in Nigeria for eight years, three months rose from the position of an Assistant Brand Manager (Gulder, “33” Export, Maltina, Legend Stout) to the Senior Brand Manager for Heineken, Tiger and Starlite within the years.
Other places she had worked included AF Mercados EMI as an Analyst, Consulting firm Deloitte as a Business Project Participant and Santander Cards UK Limited as a Front-Line Associate.
She had a Bachelor of Arts (B.A.), Honours, Business Studies and Social sciences from the University of Manchester, United Kingdom. Chinwe proceeded to the London School of Economics and Political Science, LSE, for a Master of Science in Management.
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