Brands

AI as “Answering Machines”: Rogerwilco’s Charne Munien warns brands to adapt

In a rapidly evolving digital landscape, humans are no longer the primary interpreters of online information — machines…

ByByMWorld Team Jan 21, 2026

Top 10 Sportswear Brands in the World

It is of no doubt that sports companies have been supplying one of the best quality of apparel,…

ByByMWorld Team Jul 9, 2019

Brands must adopt the same approach to diversity as they do marketing brief

I was on a panel the other day talking about increasing ethnic minority representation in the out-of-home advertising…

ByByMWorld Team Jul 8, 2019

Why B2B brands need to invest in brand marketing

Businesspeople do not park their emotions and personality in a cardboard box when they come to work and…

ByByMWorld Team Jun 6, 2019
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Why brands should ask customers for feed-forward, not feedback

Who’s the most powerful person in your firm? The CEO? No. The CFO? No. The head of sales?…

ByByMWorld Team Jun 3, 2019

Women’s World Cup: How brands are leveraging a ‘culturally relevant’ moment

A target television audience of one billion people has been set for the 2019 FIFA Women’s World Cup…

ByByMWorld Team May 30, 2019