Brands

Brands must adopt the same approach to diversity as they do marketing brief

I was on a panel the other day talking about increasing ethnic minority representation in the out-of-home advertising…

ByByMWorld Team Jul 8, 2019

Why B2B brands need to invest in brand marketing

Businesspeople do not park their emotions and personality in a cardboard box when they come to work and…

ByByMWorld Team Jun 6, 2019

Why brands should ask customers for feed-forward, not feedback

Who’s the most powerful person in your firm? The CEO? No. The CFO? No. The head of sales?…

ByByMWorld Team Jun 3, 2019

Women’s World Cup: How brands are leveraging a ‘culturally relevant’ moment

A target television audience of one billion people has been set for the 2019 FIFA Women’s World Cup…

ByByMWorld Team May 30, 2019
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Africa’s top 100 brands announced

Brand Africa has recently announced the Top 100 brands in Africa in their 7th annual Brand Africa 100:…

ByByMWorld Team May 28, 2019

Brand Africa partnership to launch Africa’s Best Brands

African Media Agency partners with Brand Africa to launch the 7th Annual Brand Africa 100: Africa’s Best Brands.The…

ByByMWorld Team May 15, 2019