Subway, one of the world’s largest restaurant brands, has announced the appointment of Greg Lyons as its new Global Chief Marketing Officer (GCMO), effective May 19.
In his new role, Lyons will join Subway’s executive leadership team and report directly to Interim CEO Carrie Walsh. He will lead the brand’s global marketing strategy, overseeing key areas such as culinary innovation, digital platforms, data and insights, and other business transformation initiatives.
Lyons will also collaborate closely with Leo New York, Subway’s newly appointed U.S. creative agency of record, to drive a guest-centric and transformative marketing approach.
“With more than 25 years of experience in the industry, Greg is widely respected for his ability to renew iconic brands through integrated, consumer-led marketing,” said Walsh. “We are honored to welcome Greg to the team and confident he will be instrumental in our continued journey to elevate Subway’s position as a global leader in the sandwich market.”
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Before joining Subway, Lyons served as Chief Marketing Officer for PepsiCo Beverages North America. He played a key role in revitalizing the company’s beverage portfolio, leading the Pepsi brand to 18 consecutive quarters of growth and supporting other major labels like Gatorade, Pure Leaf, and MTN DEW.
Commenting on his appointment, Lyons said, “I’ve been a fan of the Subway brand for as long as I can remember, and it’s an honor to join the company at such an exciting moment in its journey. I look forward to building on Subway’s iconic legacy and bringing its creative strategy to life in bold, innovative ways.”
Lyons’ appointment underscores Subway’s ongoing commitment to smart growth, franchisee profitability, and reinforcing its position as the freshest, most convenient, and affordable sandwich option worldwide
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