Sabre appoints Jennifer Catto as EVP and CMO

Sabre Corporation, a global leader in travel technology, has announced the appointment of Jennifer Catto as Executive Vice President and Chief Marketing Officer. In her new role, Catto will join Sabre’s Executive Leadership Team and lead the company’s global marketing strategy, brand positioning, and customer engagement efforts.

Catto, brings over 25 years of experience in guiding companies through periods of transformation. Her career spans leadership roles at Travelport, Telaria, Travelocity, Condé Nast, and SAY, where she developed integrated marketing strategies and repositioned brands at the crossroads of technology and evolving customer needs.

“A brand is a promise you make to the market that the business has to keep,” said Catto. “Sabre has done what many companies only talk about—modernized its foundation. Today, it’s a unified, intelligent travel marketplace that prioritizes performance over promises. I’m here to shape a brand that reflects that transformation with precision—one that signals confidence to the market and elevates Sabre’s presence across every channel and customer experience.”

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Recognized as an industry thought leader, Catto is a Cannes Lions Award nominee, an AdAge Brand Leader Award winner, and a GBTA WINiT Top 50 honoree. She is also a regular speaker and contributor across major media platforms, known for championing data-driven storytelling and cross-functional collaboration.

Commenting on the appointment, Sabre President and CEO Kurt Ekert said, “Jennifer’s appointment reflects our commitment to bold, strategic leadership as we accelerate Sabre’s journey to become the premier technology platform in travel. She blends creativity, operational focus, and a deep understanding of digital transformation in a way that is rare to find.”