• Home
  • FEATURES
  • Promasidor Ghana launches Onga Soya Bean Protein Chunks in Ghana
Image

Promasidor Ghana launches Onga Soya Bean Protein Chunks in Ghana

Promasidor Ghana has launched the newest addition to the Onga family through series of stakeholder engagement events. Onga Soya Bean Protein chunks, the latest extension of the culinary brand, is an alternative source of protein, specially made for dishes of all type in Ghana.

Although the product tastes like meat, it’s a wholly plant-based food ingredient with high levels of protein and other nutrients. The launch of the product started with an engagement of distributors in the Greater Accra area. They were given a thorough education of the product and its unique features and properties in addition to pricing and other trade-related issues.

Distributors were also taken through the preparation process of the product and equally sampled same. Following the sampling session, participants of the meeting expressed their confidence about the products and their readiness to buy. The distributor launch was succeeded by a wholesaler engagement which equally saw extensive discussion on the product features, price and preparation process.

The 4-phase launch of the product climaxed with a staff and consumer launch.  Culinary Category lead, Miss Eva Njeru, expressed her excitement and certitude about the product. “This product is unique and disruptive, Onga Chunks is coming at a time when many Ghanaians are concerned about diet and looking forward to an alternative source of the traditional protein we know. I believe strongly that there is a huge market of consumers out there who will welcome this product when they are taught to prepare it well.”, she stated.

Each engagement offered participants the opportunity to ask questions and make contributions on how to make the product a success.

Releated Posts

Airtel Nigeria Partners with Google for Innovative Smart Router Launch

Airtel Nigeria has unveiled an exciting new partnership with Google, the world’s largest video platform, to enhance its…

Serwaa Amihere Joins Sankofa Spices as Brand Ambassador 

Sankofa Spices has appointed renowned Ghanaian broadcaster and fashion icon Serwaa Amihere as its new brand ambassador. The…

Dangote Sugar Refinery Launches Series 6 and 7 Commercial Papers

Dangote Sugar Refinery has unveiled its Series 6 and 7 commercial paper offerings, targeting to raise up to…

Achimota Retail Centre Unveils Festive Activities for Christmas Season

Achimota Retail Centre (ARC) has announced an exciting array of festive activities for the Christmas season, with ace…

1 Comments Text

Leave a Reply

Your email address will not be published. Required fields are marked *