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Peter James wins Future Leader of Marketing at the 2025 ADVAN Awards

Peter James, Brand Manager at FrieslandCampina WAMCO, has been honoured with the prestigious “Future Leader of Marketing” award at the Advertisers Association of Nigeria (ADVAN) 2025 Awards after an assessment screening by the judges.

The ceremony, held on the Naval dockyard, Victoria Island, Lagos, celebrated outstanding achievements and contributions to Nigeria’s marketing and advertising industry.

This award recognized Peter James’s exceptional talent, innovative thinking, and significant impact on the marketing landscape. He demonstrated remarkable leadership potential and a forward-thinking approach to brand strategy and campaign execution, leveraging on his strong analytical and commercial acumen.


“I am honored to be selected as the winner among other brilliant applicants,” said Peter James. This award is a testament to the hard work and dedication of my managers and colleagues at FrieslandCampina in driving collective growth and capacity building. I am excited to continue contributing to the growth and innovation of the marketing industry in Nigeria.

After bagging 2 awards at the FrieslandCampina WAMCO Specialized Nutrition Conference in 2022, Peter is back on the recognition stage with the Prestigious Advertisers Association of Nigeria Awards for Marketing Excellence.

The Marketing Director, FrieslandCampina WAMCO, Maureen Ifada, applauded Peter James on his achievement, “We are incredibly proud of Peter James’s accomplishments and believe he represents the future of marketing in Nigeria.

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The ADVAN Awards are highly regarded in the Nigerian marketing and advertising industry, recognizing excellence across various categories. The “Future Leader of Marketing” award specifically celebrates individuals who are shaping the future of the profession through their innovative strategies, leadership skills, and commitment to excellence.

Peter James’s recognition as a Future Leader of Marketing underscores FrieslandCampina’s commitment to nurturing talent and fostering innovation within its marketing team.

About ADVAN: The Advertisers Association of Nigeria (ADVAN) is the umbrella body for advertisers in Nigeria. It is committed to promoting and protecting the interests of advertisers and the advertising industry in Nigeria.

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