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Publicis wins LinkedIn global media business
LinkedIn has officially awarded its global media account to Publicis, following a closed review process involving multiple markets.…
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Heineken, WPP strengthen marketing alliance
Global brewing giant Heineken has announced a strategic expansion of its marketing efforts by appointing WPP as its…
PepsiCo taps Mark Kirkham US Beverages CMO
PepsiCo has named Mark Kirkham as its new Chief Marketing Officer (CMO) of U.S. Beverages, effective April 7.…
How Deming’s 14 Principles Provide the Foundation for…
By Anietie Udoh W. Edwards Deming revolutionized manufacturing with his 14 principles, emphasizing quality, efficiency, and continuous improvement.…
Eyitayo Ajayi Moves to Dentsu Canada to Strengthen…
In a strategic career move, digital marketing and product management expert Eyitayo Ajayi has transitioned to Dentsu Canada…
Yahoo appoints Josh Line as CMO
Yahoo has named Josh Line as its new Chief Marketing Officer (CMO), tasking him with spearheading the company’s…
MarketingWorld’s CMO of the Week: Dennis Mambure of…
Dennis Mambure, Director, Marketing and Corporate Affairs, Absa Bank Botswana, has been named MarketingWorld’s CMO of the Week.…
Bacardi reviews global creative amid agency changes
Bacardi Limited has initiated a global creative review for most of its brands, according to multiple industry sources.…
Rite Foods extends Eidel-Fitr greetings, reaffirms product standards
Nigeria’s leading food and beverage company, Rite Foods Limited, has joined Muslims across the country in celebrating Eid…
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