• Home
  • FEATURES
  • OOH Industry Announced Newly Formed Global Advisory Company
Image

OOH Industry Announced Newly Formed Global Advisory Company

A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation.

Headed by former Ocean Outdoor chairman Tom Goddard, the group also includes former Posterscope global CEO Annie Rickard, Posterscope’s former global insight director David Gordon and former Iberia CEO Carlos Viladevall, former Clear Channel France president Philippe Baudillon and Richard Sunderland, founder and CEO of strategy company Heavenly.

The latest partner to join is Stephen Freitas, the highly regarded former CMO of the Out of Home Advertising Association of America (OAAA). Freitas is based in Washington DC.

Goddard is also president of global OOH trade body the World Out of Home Organisation.

OOH Capital will advise OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape. It will operate globally and services will also include specialist advice on mergers and acquisitions, OOH digitisation strategy and implementation for governments, local authorities and cities and planning for real estate owners wishing to expand their portfolios.

Additionally, OOH Capital will advise brand owners and technology companies on the best ways to increase their revenues from OOH, now accounting for around seven per cent of the $600 billion worldwide advertising market.

Goddard says: “The advertising world is full of people offering advice, however this is the first time a dedicated client-focused specialist OOH advisory service, with the experience and ability to take a truly global, holistic view, has been formed. I am very proud to be working with a rich blend of senior partners, with impeccable credentials, all of whom have proven track records in their field.”

Rickard says: “Digitisation of Out of Home means that big decisions, often worth billions of dollars need to be made by all stakeholders. OOH Capital is ideally placed to ensure that stakeholders realise an attractive return on these huge investments.”

Releated Posts

X3M Ideas’ ‘Blood Sacrifice’ Campaign shines at ACT Responsible, Cannes Lions 2025

In a year already marked by global recognition, X3M Ideas has added yet another accolade to its growing…

Mouka shines at Pitcher Awards 2025, bags silver and bronze

Mouka, Nigeria’s leading brand of sleep solutions, proudly announces its double win at the prestigious Pitcher Awards 2025,…

Adeola Amosun reflects on his journey in marketing communications

When Adeola Amosun stepped into the world of marketing communications 11 years ago, he could hardly have predicted…

Three Crowns launches national campaign for World Milk Day

Three Crowns, a leading Nigerian milk brand under FrieslandCampina WAMCO, launched its “Treasure that Nourishes Our World” campaign…

Anietie Udoh calls for ethical storytelling in African brand campaigns

Anietie Udoh, a respected creative marketing strategist and Divisional Director at Marketing Edge Nigeria, has called on African…

World of Comfort 2025: Mouka rewards partners with exclusive Cape Town Getaway

Mouka, Nigeria’s leading brand of sleep solutions, has once again reaffirmed its commitment to its business partners through…

Bytes Ahead, airSlate partner for Nigeria’s paperless drive

In a bold move set to reshape the future of digital transformation in Nigeria, Bytes Ahead Limited, a…

Emeka Obia wins Africa’s Young Adman of the Year at Industry Awards 2025

Emeka Obia has been named Africa’s Young Adman of the Year at the prestigious Industry Awards 2025, hosted…

From Tweet to Cannes: Muyiwa Aleshinloye’s Remarkable Rise to the Media Lions Jury

In January 2025, Muyiwa Aleshinloye, Head of Media at Publicis West Africa, tweeted a simple but powerful wish:…

Leave a Reply

Your email address will not be published. Required fields are marked *