Nigeria: Terra Gold Cube launched onto the market

Terra Gold Cube, a gold standard in the Seasoning Cube has been launched onto the Nigerian market.  Terra Gold is making a significant leap in the culinary space across Nigeria.

Breaking away from traditional flavour-centric cubes, Terra Gold represents a paradigm shift in the culinary landscape by offering endless possibilities without confining itself to a singular flavour.

Unlike conventional cubes boasting specific taste profiles, Terra Gold stands out by breaking the mould – it is a cube without boundaries, a defined flavour, and limitations.

Terra Gold is designed to harmoniously elevate the taste of your favorite stews, soups, and beloved Jollof rice, acting as a versatile enhancer without imposing its own taste identity. Its appeal lies in its ability to seamlessly blend and amplify the natural flavours of your dishes, enhancing them to perfection without overpowering or dictating a specific taste.

The beauty of Terra Gold lies in its neutrality and its versatile nature that transcends the confines of traditional seasoning. This unique attribute appeals strongly to a wide consumer base seeking flexibility and endless possibilities in their culinary choices.

From mouthwatering stews to soul-nourishing soups and the beloved Jollof rice, Terra Gold is designed to complement and enhance the flavours of iconic Nigerian dishes, promising a delightful culinary experience with every use.

Crafted from premium ingredients, the new Terra Gold cube has been designed to meet the needs of consumers who want to cook any kind of meal without worrying about the flavor type of cube to use.

Probal Bhattacharya, Chief Marketing Officer, TGI Group said the launch of Terra Gold Cube marks an exciting chapter in the brand’s innovative journey in the Nigerian market.

“We are excited for the diverse array of delicious dishes that Terra Gold can be used to enhance. From hearty stews and nourishing soups to the beloved Jollof rice, Terra Gold delivers a rich and consistent taste for every kind of meal, so choose wisely, choose Gold. We are thrilled to witness the transformative impact that Terra Gold will bring to kitchens across Nigeria, inspiring a new wave of culinary masterpieces one dish at a time” he said.

Terra Gold is available in two convenient 20-cube and 100-cube packs.

Terra Seasoning Cubes are made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour and aroma for that unique cuisine experience. Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience. Terra Seasoning Cubes are available in Beef, Chicken, Shrimp, and Jollof flavours, in various consumer-friendly pack sizes nationwide.

TGI Distri, a subsidiary of TGI Group, is a consumer-focused distribution company driven by innovation to meet Nigeria’s evolving market and consumer needs. TGI Distri is vast in innovating new products, marketing, managing sales and distribution of Food & Non-food products ranging from Big Bull Rice, Golden Terra Soya Oil, Terra Seasoning Cube and Renew Starch. With a well-structured supply chain infrastructure across Nigeria, TGI Distri is committed to being the distribution company of choice.

Source: brand spur