Nigeria: Sam Okolie Pitches Tent with SBC As Senior Brand Manager

Marketing professional, Sam Okolie has pitched tent with one of the largest manufacturers and distributors of soft drinks, and personal home care products in Nigeria, Seven-Up Bottling Company as a Senior Brand Manager.

Before joining Seven-Up Bottling Company, Sam spent over five years at Insight Publicis, where he held various senior positions, including Senior Executive in Brand Management and strategy, Manager of Brand Management and strategy, and Account Director. During his tenure at Insight Publicis, he spearheaded the development of brand campaigns and product launches for renowned brands such as 2Sure Sanitizer, Pepsi Max, Lipton Ice Tea, and Mirinda Apple. His responsibilities extended to driving Integrated Marketing Communication initiatives across multiple consumer touchpoints, from conceptualization to flawless execution, including overseeing consumer activations.

Sam’s career began at MultiChoice Nigeria, where he had a brief stint working with the entertainment giant. He later transitioned to Easy Klen as the Chief Business Development Officer. Subsequently, Sam returned to MultiChoice, where he contributed to the Media Planning & Buying and Public Relations units. In this role, he successfully executed projects and played a pivotal role in boosting product sales and activation.

Continuing his journey, Sam joined Shopping as a Marketing and Project Analyst. Here, he led the merchant acquisition and retention team, collaborating closely with the technology team to provide tailored product solutions for clients. Following this, he moved on to Sponge Ltd., where he assumed the position of Digital Consumer Associate.

Sam Okolie holds a Master of Science (M.Sc.) in Advertising and Applied Communication from the prestigious University of Lagos. Additionally, he completed an Executive Program in Advertising (EXPAD) at the School of Media and Communication, Pan-Atlantic University.