Nigeria: FirstBank Supports Theatre Initiative with DecemberIssaVybe Campaign

By MWorld Team Dec 29, 20230

As part of activities lined up for this year’s DecemberIssaVybe initiative, First Bank has announced that it will be sponsoring Kakadu the Musical, a theatre production by Playhouse Initiative to boost the creative industry and contribute to the country’s Gross Domestic Product, GDP.

The First Bank DecemberIssaVybe is a yearly campaign implemented to support the arts and entertainment sector in the country.

According to a statement released by the bank, the play is set to return to the stage from December 28–30, 2023, at the Shell Hall, MUSON Centre, Lagos.

It stated that the play, Kakadu the Musical, written and produced by Uche Nwokedi, is a reverberating drama of survival and hope that trails the journey of four friends from different tribes – Emeka, Kola, Osahon and Dapo alongside their female counterparts, Bisi, Amonia, Enoh and Hassana as they navigate a crisis that would change their lives forever.

First Bank’s Group Head, Marketing & Corporate Communication, Folake Ani-Mumuney, said the bank is committed to being at the forefront of nation building; supporting through resourceful partnerships to build the Nigerian creative industry value chain which contributes to Nigeria’s GDP.

“We are excited to announce the return of Kakadu the Musical as the first of several activities lined up in our DecemberIssaVybe bouquet this year. Kakadu the Musical is a successful export from Nigeria’s growing, admirable and globally renowned arts and entertainment industry. As a bank woven into fabric of society for over 129 years, our First@arts initiative has played a pivotal role in the recognition of the abundant talents that abound in the country and we remain committed to being at the forefront of nation building; supporting through resourceful partnerships to build the Nigerian creative industry value chain which contributes to Nigeria’s GDP,” she said

While announcing the return of this box-office hit, the producer of Kakadu the Musical, Nwokedi remarked that it promises to be exciting, reviving theatre patronage in the fast-paced city.

“Kakadu the Musical is like fine wine at 10. With the synergy of new and old cast members, the audience will enjoy a most exhilarating fusion of music, drama, fashion and dance. At Playhouse Initiative, we are keen on using these elements of arts to entertain and educate as well as to empower talented youths in the creative industry,’’ he says.

Source: brand communicator