Mo Extra to take on Coca Cola and Pepsi

Tanzanian businessman and East Africa’s only known dollar billionaire, Mohammed Dewji has said he is now in place to compete with some of the world’s biggest brands such as Unilever, Procter & Gamble and others such as Pepsi and Coca Cola through his carbonated soft drink, Mo Extra.

Speaking in an interview with the media, Dewji said his most selling product “Mo Extra” sold over a billion bottles in 2022 and he is ready to take on Cola giants.

“I am setting up factories everywhere where Pepsi and Coca Cola are, and I am hoping that the 1 billion bottles can reach 3 to 4 billion bottles in the next 24 to 36 months,” said Mr Dewji.

With a growing catalogue of products from fertilizers to Mo Assurance, Mo Dewji as he is fondly known in Tanzania is setting plants in Uganda, Rwanda, Mozambique and Zambia.

Dewji who is considered the World largest sisal producer said Africans now have disposable income to afford necessities and that is why he is in the necessities business.

“All that I manufacture from the soaps, edible oils to soft drinks are things that are needed on a daily basis and that is why I am placed to compete with global brands such as Procter and Gamble and Unilever.  In the colas, I am positioned to compete with giants such as Pepsi and Coca Cola.

“You are talking of an economy of about $70 billion dollars, now when you are talking of revenue of about $2.5 billion then you cannot be in one business and that is why I am in over 150 different product lines.” He added

Mohammed Dewji’s Metl employs 38,000 in Tanzania, with a presence that stretches to eight countries across Africa.