MarketingWorld’s CMO of the Week:Tracy Humplick of Sportpesa Tanzania

Tracy Humplick, Head of Marketing and Communications at SportPesa Tanzania since January 2024, has solidified her reputation as a dynamic leader in digital and strategic marketing.

With over a decade of experience across East Africa, Humplick drives SportPesa’s brand growth, overseeing revenue-boosting strategies, customer acquisition, and engagement initiatives.

Humplick’s role involves managing media buying, content creation, SEO, social media, and PR, ensuring alignment with business goals and compliance. She acts as SportPesa’s spokesperson, handles high-profile PR for jackpot winners and sponsorships, and fosters partnerships with media, influencers, and football clubs, enhancing brand visibility through stadium activations and CSR initiatives.

Before SportPesa, Humplick served as Head of Digital & Strategy at Saracen OMD , leading digital campaigns for major brands. As Digital Media Manager at Prima Donnaz Tanzania , she honed content creation and analytics skills. She founded and hosted Digitalks With Tracy , amplifying her influence in digital marketing.

At WPP-Scangroup and Dentsu Aegis Network , Humplickmanaged accounts for clients like Standard Chartered Bank and Vodacom Tanzania, driving innovative digital strategies.

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Humplick’s early career included roles at Frank Maina Communications, Nami Africa, and On CUE Digital LTD, where she managed accounts for Kenya Power and Co-operative Bank, showcasing her expertise in client relations and campaign execution. A former Sociology Club leader at The Catholic University of Eastern Africa, she developed strong organizational and leadership skills.

Recognized for her role in organizing impactful events like the Africa Parkinson’s Disease Foundation’s World Parkinson’s Day in 2015, Humplick’s meticulous approach and data-driven insights continue to elevate SportPesa’s market presence, fostering a high-performance team culture and delivering measurable ROI.

MarketingWorld Magazine’s CMO of the Week is a global recognition celebrating top-performing Chief Marketing Officers who demonstrate exceptional leadership, drive brand transformation, spearhead disruptive innovation, and contribute meaningfully to market growth and customer engagement.