MarketingWorld Magazine’s CMO of the Week: Sibusile Sigwane-Dlamini of FNB Eswatini

Sibusile Sibusisiwe Sigwane-Dlamini, the Chief Marketing Officer of First National Bank (FNB) Eswatini, is a dynamic force in the financial sector’s marketing landscape.
With a career spanning over a decade, she has cultivated a reputation for strategic brilliance and creative leadership, steering FNB Eswatini’s brand to new heights since assuming her role in May 2025.

Sigwane-Dlamini’s expertise encompasses brand management, crisis communications, influencer marketing, and strategic public relations. Her ability to navigate complex media environments and lead high-performing teams has solidified her as a trusted voice in Eswatini’s financial industry. Whether orchestrating large-scale events or delivering compelling public speeches, she brings authenticity and innovation to every project.

Before joining FNB, Sigwane-Dlaminispent seven years at Standard Bank Eswatini, rising from Marketing and Communications Manager to Executive Head of Brand & Marketing. There, she honed her skills in activations, communications planning, and internal engagement, driving campaigns that resonated with diverse audiences. Her strategic vision and knack for influencer marketing amplified the bank’s presence, setting a strong foundation for her current role.

ALSO READ: STEPHANIE COKER-ADERINOKUN NAMED WAW WOMAN IN HENKEL NIGERIA PARTNERSHIP

Sigwane-Dlamini’s journey began in media, where her vibrant personality shone as a radio personality and voice-over artist. From co-hosting breakfast shows at Swaziland Broadcasting and Information Services (SBIS) to voicing commercials at Duma FM Botswana, she mastered the art of storytelling. Her tenure as an Information Officer at SBIS, where she produced news, documentaries, and current affairs programs, sharpened her ability to craft narratives that captivate and inform.

This rich media background informs her marketing leadership, blending creativity with precision. At FNB Eswatini, Sibusile is not just shaping a brand—she’s redefining how financial institutions connect with their communities.

MarketingWorld Magazine’s CMO of the Week is a global recognition celebrating top-performing Chief Marketing Officers who demonstrate exceptional leadership, drive brand transformation, spearhead disruptive innovation, and contribute meaningfully to market growth and customer engagement.