Mukuka Mulenga drives the marketing strategy at MultiChoice Zambia with a decade’s worth of experience steering diverse media platforms. As Executive Head of Marketing, he manages the company’s comprehensive portfolio, spanning from established linear channels like DStv and GOtv to emerging streaming services including Showmax and DStv Stream, delivering impact through market insight and strategic execution.
As a key member of the In-market Executive Committee, Mukuka aligns marketing initiatives with commercial growth, adeptly navigating challenges like loadshedding, currency volatility, and competitive content markets. His P&L accountability underscores his strategic oversight, driving subscriber acquisition, retention, and ARPU growth through data-driven campaigns across digital and traditional channels.
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Mukuka’s leadership extends to managing a cross-functional team covering brand, digital, content, media sales, and trade marketing. He fosters B2B partnerships and champions customer experience innovations, reducing churn and elevating MultiChoice’s brand equity in Zambia. His tenure at MultiChoice, reflects a commitment to transformative marketing in a rapidly evolving media landscape.
Before MultiChoice, Mukuka honed his expertise at FNB Zambia, where he served as Senior Marketing Manager and Marketing Manager. He led teams to optimize revenue growth by leveraging consumer insights and brand strength, supporting commercial and investment banking segments.
Meanwhile, as Marketing and Communications Specialist at Absa , he managed a huge budget to enhance retail banking growth, playing a pivotal role in the brand transition from Barclays to Absa across Africa. His career began with roles at Vodafone and Langmead & Baker Ltd, where he developed PR and communications strategies for diverse sectors including FMCG, aviation, and mining.
MarketingWorld Magazine’s CMO of the Week is a global recognition celebrating top-performing Chief Marketing Officers who demonstrate exceptional leadership, drive brand transformation, spearhead disruptive innovation, and contribute meaningfully to market growth and customer engagement.
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