Kenya: Bolt launches a driver reward scheme to improve its operations in Kenya

Bolt has announced the launch of an Driver Reward Scheme designed to enhance driver engagement and empower the driver community. This new scheme reaffirms Bolt’s commitment to recognising and celebrating the contributions of its drivers. In addition, the company is also taking significant steps to ensure driver safety by introducing driver alerts for unsafe areas within the app.

As part of the reward scheme, Bolt is running a campaign dubbed Drive for a Prize that commenced in early August. The campaign mechanics has seen Bolt drivers and boda boda riders accumulating points earned for each completed trip, hours spent online, accepted and completed trips, and high driver scores. The campaign is expected to reward about 400 drivers and riders over the next coming months.

Speaking at the event Linda Ndungu, Country Manager “ Bolt aims to celebrate and appreciate the hard work, dedication, and services provided by our drivers and riders. We recognise that addressing passenger safety concerns is two-pronged; it requires both educational awareness as well as initiatives to reward and encourage more positive driver behavior. Our hope then, is that this Reward Scheme will both motivate our drivers and act as a catalyst for long-term positive change in the ride-hailing community.”

Bolt firmly believes that this initiative will not only improve the overall quality of service but also help rebuild trust and confidence among its passengers.