Jumia celebrates its brand festival campaign to promote authentic brands

Jumia, the leading pan-African e-commerce platform, has celebrated its annual ‘brand festival’ campaign, targeted at promoting authentic products at the best prices directly from the manufacturers on the Jumia platform.

The campaign, which lasted for a month offered millions of consumers nationwide the opportunity to buy original products from the official stores of several top brands such as Adidas, Samsung, Infinix, Umidigi, Nivea, DeFacto, Nestle, Bacardi, Intel/HP, Unilever, Pernod Ricard, Oraimo, Diageo, Coca Cola, Apple, and Xiaomi.

The Chief Commercial Officer for Jumia Nigeria, Ijeoma Arum said “The Jumia Brand Festival is not only for the promotion of authentic products, but it also serves as a means for consumers to get the best prices directly from the manufacturers on our platform. We are aware of the needs of today’s consumers, which is to gain quality goods at the most competitive market prices and that is the essence of this campaign. We have partnered with the best international brands to make their products accessible to consumers across the country, so consumers can spend less while buying more.”

The Manager for e-commerce Group, Samsung Electronics West & Central Africa, Oyebade Moses said “Partnering with Jumia is always an opportunity to co create on providing customers with amazing offers on innovative Mobile and Electronics products which Samsung is best known for both locally and globally. With the current economic situation, it is imperative to ensure that customers are still able to access basic commodities that have a significant impact on their daily activities. The Jumia Brand Festival has provided this and we are happy to be a part of it.”

Consumers took advantage of the amazing offers during the Anniversary Sale by simply downloading the Jumia App. The campaign featured Treasure Hunt, Brand Days, Daily Check-In, and Flash Sales, where consumers won exciting prizes and got further discounts on a number of products. The campaign also provided free shipping on a wide range of products to consumers within Lagos, Abuja, and Ibadan.