Jimmy Choo Launches Man Extreme Fragrance onto the Market

Jimmy Choo, overseen by Inter Parfums, has introduced “Man Extreme” a new iteration of its original men’s fragrance. .

Jimmy Choo Man Extreme is housed in a bottle that has been updated from the original square-shaped, silver-capped flask .

The new version is cast in a scarlet lacquer. Jimmy Choo Man Extreme is imprinted in silver writing; a red printed leather effect lid houses the scent.

Jimmy Choo Man was first launched in 2014 as an aromatic and woody fragrance. The signature scent has evolved to encompass flankers, including Jimmy Choo Man Intense and Jimmy Choo Man Aqua.

Jimmy Choo Man Extreme is a potent fragrance signifying adventure. Jimmy Choo Man Extreme is a bold, energetic, and thrilling fougère that aims to take things to the next level.

Anne Flipo, Master perfumer for Jimmy Choo commented: “To create this fragrance, I thought about the different shades of red and how to represent them olfactively. One ingredient came to me immediately, red thyme oil and its burning freshness, which brings an incredible intensity to the trail.”

Top notes are made of red thyme and black pepper, with geranium and clary sage heart notes. The dry-down scent includes amber woods, tonka beans, and vetiver.

Tanguy Guesnet, perfumer, Jimmy Choo, said, “The idea was also to modernise the classic fougère structure with a sensual warmth thanks to the tonka bean and amber woods that create a real signature.”

Jimmy Choo Man Extreme is now available exclusively at Dillard’s and will enter other retailers nationwide on December 1st.