India: Flair Writing Industries Limited (FWIL) outdoors New Campaign for the Joy of Handwritten Words

Flair Writing Industries Limited (FWIL) has recently launched its latest brand campaign, ‘Bas flair aur kuch nahi’ with popular Bollywood actor Ranveer Singh. In this digital age where technology often dominates, FWIL aims to remind people of the timeless charm of putting pen to paper.

The campaign features a new TV commercial titled ‘Likh ke du kya’, which highlights the unique feature of Flair Writometer. This innovative technology ensures that Flair pens can write for a long duration without interruption, making them perfect for any writing task.

Through these advertisements, FWIL seeks to evoke cherished memories associated with handwritten words. From love letters exchanged in school to postcards from family vacations, the campaign aims to transport viewers to another time and bring back fond memories. It also encourages individuals to reconnect with their inner storyteller through the simple pleasure of using a pen.

For years, FWIL’s brands have been known for their credibility in the market, thanks to their focus on innovation and design. This commitment to quality has earned FWIL a strong reputation and loyal customer base.

Ranveer Singh, the brand ambassador for FWIL, expressed his excitement about the campaign, saying, “Flair Writing Industries Limited (FWIL) is celebrating nostalgia, a powerful sentiment that invites individuals of all generations to rediscover the joy of using a pen.”

The TV commercial showcases Singh in various settings, from the boardroom to the classroom, highlighting the versatility and quality of Flair pens. Whether it’s for professional use or creative endeavors, Flair pens are designed to meet the needs of customers in every situation.

With its latest campaign, FWIL aims to remind people of the emotional power of handwritten words and reignite their passion for the simple pleasure of using a pen.