Heineken 0.0 has launched an electrifying campaign tied to Apple Original Films’ upcoming F1 The Movie, set for global release on June 25 via Warner Bros. Pictures.
Directed by Joseph Kosinski, the campaign stars Brad Pitt and Damson Idris, blending Formula 1’s high-octane energy with Heineken’s push for modern, inclusive drinking choices.
The campaign, debuting before the film’s premiere, features a short film challenging stereotypes about alcohol and socializing. In a key moment, Idris’ character, Joshua Pearce, sips a Heineken 0.0, hinting he’ll drive, only for Pitt’s Sonny Hayes to take the wheel, reinforcing Heineken’s “When Driving, Or Not” message.
Integrated into the film itself, Heineken 0.0’s presence aligns with its Formula 1 sponsorship since 2016, promoting moderation in social settings. “We’re redefining choice in moments that matter,” said Nabil Nasser, Global Head of Heineken Brand. “This partnership leverages F1’s cultural influence to make alcohol-free options feel natural and relevant.”
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Kosinski emphasized authenticity, stating, “Our film captures Formula 1’s emotion and culture. Heineken 0.0’s role feels organic, reflecting shifts in how fans engage with sport.” Idris added.
“Choosing 0.0 is about owning your moment, not holding back.” Building on Heineken’s sponsorships of Formula 1, UEFA Champions League, and the US Open, the campaign champions moderation globally, cementing Heineken 0.0’s leadership in the non-alcoholic beer category
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