HAVAS Africa today announced the launch of HAVAS Red Nigeria, expanding the global merged media agency’s presence in West Africa and further strengthening its position across the continent.
This follows HAVAS Red’s initial expansion into South Africa in October 2023, Côte d’Ivoire in April 2024, and Kenya in July 2025.
HAVAS Red is the global PR, social and influencer agency micronetwork of HAVAS renowned for its merged media model that integrates earned, social, experiential and content to help brands and businesses meet the people and audiences they want to reach in meaningful ways.
Launched in 2019, with today’s announcement regarding Nigeria, Red will have a presence in 23 markets including Australia, China, Côte d’Ivoire, France, Germany, Greece, Italy, Kenya, Middle East (U.A.E., Saudi Arabia and Oman), the Philippines, South Africa, Spain, U.K., Ukraine, U.S., and Vietnam.
“Expanding into Nigeria is a pivotal step in our continued growth across Africa,” said James Wright, Global CEO of HAVAS Red and Global Chairman of the HAVAS PR Network. “With a strong local team led by Dare Oyegbola, HAVAS Red Nigeria is ideally positioned to bring our merged media model to life for clients in one of the continent’s most dynamic and creative economies.”
A HAVAS leader for six years, Dare Oyegbola brings over a decade of experience across advertising, experiential, production and communications and has a reputation for building lasting client partnerships and delivering work that drives both cultural relevance and business results.
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“We’re proud to build on our legacy in Nigeria and take it to the next level with HAVAS Red,” said Dare Oyegbola, Managing Director of HAVAS Red Nigeria. “Our clients are looking for partners who can help them earn attention and trust across every platform. With the strength of the global network behind us, we’re ready to do just that — through bold ideas, deep insights and meaningful storytelling.”
“With the addition of HAVAS Red Nigeria, we’re expanding not only our footprint but also our ability to deliver integrated, community-focused communications across Africa,” added Provit Chemmani, CEO of HAVAS Africa. “This is about delivering greater value to clients while staying deeply attuned to the cultural nuances of each market we serve.”
Named Global Midsize Agency of the Year and EMEA Midsize Agency of the Year by PRovoke Media in 2024, HAVAS Red also garned agency of the year honors and awards for standout campaigns on behalf of clients such as Tourism Tasmania, Perrigo (Opill), adidas, Coke Studio, Chivas Rigal, Domino’s, Novartis, Merck KGaA, and the U.K. National Health Service Blood & Transplant, among others.
In 2024, HAVAS Red introduced Industry by HAVAS Red, an end-to-end strategic communications service designed to help B2B clients drive meaningful connections with audiences across their value chain.
Other global offerings from HAVAS Red include Peaks, its award-winning multichannel executive branding support; Red Impact, a global offering that brings together its ESG and sustainability expertise; Health by HAVAS Red, a specialized offering focused on health and wellness; and Red Connect, a B2B content marketing practice.
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