Firstbank Promotes Acts of Kindness in the third edition of Its CR&S Week in More Than Half a Dozen Countries

First Bank of Nigeria Limited, Nigeria’s premier and leading financial institution has announced to the public the third edition of its Corporate Responsibility & Sustainability (CR&S) week, which is stated to kick start from Ist- 6^th July in the six geopolitical zones of the country and the Bank’s business locations in Ghana, Gambia, Guinea, Senegal, Sierra Leone, DR Congo and The United Kingdom. The theme of 2019 edition is tagged” Ripples of Kindness, Putting You First.

The CR&S week is driven to amplify the Bank’s culture of “Employee Giving & Volunteering Programme” with a focus on reinforcing the values of the Bank’s SPARK (Start Performing Acts of Random Kindness) initiative through a wide range of strategically designed activities. SPARK is a values-based initiative designed to raise consciousness that promote kindness to one another.

Amongst the activities to be carried out in the course of the week is the Nice Comments Day; a day set aside to foster words of encouragement, support and kindness to people around you, regardless of ones’ familiarity or close ties. The Bank recognises that kind words are largely instrumental to lighting up one’s day and also bringing out the best in one.

In addition, other activities which would take place during the course of FirstBank CR&S weeks includes; visits to the less privileged homes as well as the promotion of the SPARK initiative in schools. The objective of the SPARK initiative in schools is to embed the values of SPARK amongst school children and them taking cognizance of kindness at a young age, so it becomes part and parcel of them, forming a habit and nature as they develop into adulthood.

Through the values of the SPARK initiative – Compassion, Civility, Charity and Connection – , the Bank believes that every act of kindness is critical to promoting a peaceful co-existence amongst everyone in the society and building a prosperous society and nation at large.

According to a statement on the Corporate Responsibility & Sustainability(CR&S) Week 2019, the Group Head, Marketing and Corporate Communications of FirstBank, Folake Ani-Mumuney, explains and said; “Our 2019 CR&S week is aimed at reinforcing FirstBank’s corporate culture of encouraging giving and volunteering among its employees and the larger society. We believe that every act of kindness goes a long way in leaving an indelible impact in the life of people which indeed underscores why it is important for everyone to Start Performing Act of Random Kindness. No matter how little, every act of kindness indeed makes the world a better place.