• Home
  • FEATURES
  • Dangote, others emerge among most admired African brands
Image

Dangote, others emerge among most admired African brands

In following analysis and according to 2020 reports, Dangote, MTN and Safaricom have been listed as the most admired brands in Africa in the year 2020. Noteworthy, Nike has again retained its top spot as the best brand on the continent for the last three years – African companies only occupied 13 spots on the Brands Africa 100

A report which shows the ranking of brands in Africa has listed Nigeria’s Dangote Group and Globacom, South Africa’s MTN and Safaricom of Kenya as Africa’s most admired brands for 2020. They are recognized as the highest brands listed on the leading Sub-Saharan Bourses, the Johannesburg Stock Exchange and Nairobi Securities Exchange.

American sports and fitness company, Nike, retained the top spot as the best brand on the continent for the third year in a row.

According to reports, Brand Africa said GT Bank, from Nigeria, was recognized as the best in financial services and BBC was also acknowledged as the most admired media brand.

It was gathered that African brands only managed to secure 13 out of the 100 slots. The African countries recognized in the ratings are South African with 5 slots, Nigeria with 6 slots, Kenya with 1 slot and Ethiopia with 1 slot.

Other Nigerian brands recognized in the top 100 list were Nasco, Star Lager Beer, Jumia and Maltina. With African brands securing 13 slots, non-African brands took the remaining 87 positions.

Additionally, reports available show that mergers, acquisitions and obsolescence has led to a downturn in the number of brands from the 2010/11 rankings.

The 2020 survey was conducted between February and April 2020 and yielded over 15,000 brand mentions and over 2,000 unique brands.

Releated Posts

X3M Ideas’ ‘Blood Sacrifice’ Campaign shines at ACT Responsible, Cannes Lions 2025

In a year already marked by global recognition, X3M Ideas has added yet another accolade to its growing…

Mouka shines at Pitcher Awards 2025, bags silver and bronze

Mouka, Nigeria’s leading brand of sleep solutions, proudly announces its double win at the prestigious Pitcher Awards 2025,…

Adeola Amosun reflects on his journey in marketing communications

When Adeola Amosun stepped into the world of marketing communications 11 years ago, he could hardly have predicted…

Three Crowns launches national campaign for World Milk Day

Three Crowns, a leading Nigerian milk brand under FrieslandCampina WAMCO, launched its “Treasure that Nourishes Our World” campaign…

Anietie Udoh calls for ethical storytelling in African brand campaigns

Anietie Udoh, a respected creative marketing strategist and Divisional Director at Marketing Edge Nigeria, has called on African…

World of Comfort 2025: Mouka rewards partners with exclusive Cape Town Getaway

Mouka, Nigeria’s leading brand of sleep solutions, has once again reaffirmed its commitment to its business partners through…

Bytes Ahead, airSlate partner for Nigeria’s paperless drive

In a bold move set to reshape the future of digital transformation in Nigeria, Bytes Ahead Limited, a…

Emeka Obia wins Africa’s Young Adman of the Year at Industry Awards 2025

Emeka Obia has been named Africa’s Young Adman of the Year at the prestigious Industry Awards 2025, hosted…

From Tweet to Cannes: Muyiwa Aleshinloye’s Remarkable Rise to the Media Lions Jury

In January 2025, Muyiwa Aleshinloye, Head of Media at Publicis West Africa, tweeted a simple but powerful wish:…

Leave a Reply

Your email address will not be published. Required fields are marked *