Cohen & Steers appoints Paul Zettl as Chief Marketing Officer

Cohen & Steers has appointed Paul Zettl as senior vice president, head of global marketing and chief marketing officer.

Zettl who is garnered with over 25 years of financial service experience. He will lead strategic marketing initiatives for all client channels and platforms worldwide.

Speaking on the appointment, Todd Glickson, Executive Vice President, head of marketing, product and corporate strategy said:”Zettl’s experience in building global investment brands will be crucial in extending the firm’s position as a leading manager of listed real assets and alternative income.”

“In recent years, we have broadened our global footprint through the relaunch of our offshore fund line-up, entered the US retirement fund market, and grown into the endowment, foundation and family office segments. This demands a more expansive marketing strategy, and we are delighted Paul is joining us to carry out this vision,” added Glickson.

Prior to him joining Cohen & Steers, he was working with T. Rowe Price, where he most recently served as group vice president, head of product marketing and offer management. In this role, he oversaw product marketing and offer management for the US intermediary business. In addition, he was responsible for the firm’s portfolio construction practice, and developed and managed value-added programmes for wealth and retirement advisers and intermediaries. During his time at T. Rowe Price, he launched a global enterprise brand campaign that included cross-company integrated advertising, digital experiences and associate rollout. He also led multiple diversity and inclusion initiatives within the firm, and raised awareness and visibility around issues of diversity in the broader investment advisory community.