Coca-Cola, Manchester United ink major partnership

The Coca-Cola Company has inked a dynamic three-year partnership with Manchester United, becoming the club’s Official Carbonated Soft Drinks Partner across the United Kingdom and Europe.

This landmark deal, announced today, brings Coca-Cola’s refreshing portfolio to the heart of Old Trafford, enhancing fan experiences on matchdays and beyond.

Starting this Sunday, as Manchester United kicks off the season against Arsenal under manager Ruben Amorim, fans can enjoy Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper, and Dr Pepper Zero at the stadium, including at the new Pop-Up Pub in the W1 car park.

The partnership extends beyond pouring rights, with Coca-Cola and Manchester United collaborating on engaging activations, digital content, and community initiatives designed to bring fans closer to the action.

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Elodie Peribere, Senior Marketing Director at Coca-Cola, said, “Partnering with Manchester United, an iconic club with a global fanbase, is a thrilling opportunity. We’re excited to deliver uplifting moments through our leading carbonated brands, creating memorable experiences for supporters across the UK and Europe.”

This agreement builds on Coca-Cola’s existing league-wide partnership with the Premier League, reinforcing its commitment to connecting with football fans.

Marc Armstrong, Manchester United’s Chief Business Officer, added, “Coca-Cola and Manchester United share a legacy of uniting people. This partnership will create innovative, fan-focused experiences that let supporters ‘Drink it In’ at Old Trafford and beyond.”