FCMG

Bonita Christie:African markets demand localized, authentic branding

Bonita Christie, Business Unit Director at Publicis Commerce, has issued a clarion call to global brands: to succeed…

ByByMWorld Team Oct 21, 2025

KWAL sponsors Standard Chartered Nairobi marathon with Ksh 10m

Kenya Wine Agencies Limited (KWAL), the marketer of Heineken 0.0, has significantly increased its sponsorship of the Standard…

ByByMWorld Team Oct 6, 2025

Gravity Global’s Scott Thaler reveals ‘Secret Sauce’ for dominating complex markets

In a competitive landscape where attention is the ultimate currency, Scott Thaler, Chief Marketing Officer of Gravity Global,…

ByByMWorld Team Oct 3, 2025

Mouka unveils Nigeria’s first Comfort Garden in Lagos

Mouka Limited, Nigeria’s premier sleep solutions brand, has launched the innovative Mouka Comfort Garden along Kudirat Abiola Way…

ByByMWorld Team Sep 30, 2025
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Coca-Cola extends iconic bottle trademark to 2035

The Coca-Cola Company has successfully renewed the trademark for its famous contour bottle, ensuring exclusive global protection of…

ByByMWorld Team Jan 19, 2026

Wagamama appoints Claire Farrant as CMO

Popular Asian-inspired restaurant chain Wagamama has named Claire Farrant as its new Chief Marketing Officer, bringing in a…

ByByMWorld Team Jan 5, 2026