FCMG

Wagamama appoints Claire Farrant as CMO

Popular Asian-inspired restaurant chain Wagamama has named Claire Farrant as its new Chief Marketing Officer, bringing in a…

ByByMWorld Team Jan 5, 2026

Peak Milk concludes nationwide Peak Breakfast Café tour

Peak Milk’s celebrated Peak Breakfast Café activation has successfully concluded it nationwide tour, delivering nutritious breakfast experiences and…

ByByMWorld Team Dec 29, 2025

MAGGI launches festive “Taste of Christmas” campaign with new anthem

MAGGI, Nestlé Nigeria’s culinary brand, has launched its “Taste of Christmas” campaign, a multi-faceted celebration of the season’s…

ByByMWorld Team Dec 19, 2025

Coca-Cola debuts affordable ‘Mashesha’ pack in South Africa

Coca-Cola South Africa has introduced a new 250ml PET bottle, dubbed “Coca-Cola Mashesha,” aimed at providing greater affordability…

ByByMWorld Team Dec 19, 2025

Guinness Nigeria unveils new 440ml can for stout consumers

In a strategic move to strengthen its market leadership and respond directly to consumer demand for greater value,…

ByByMWorld Team Dec 15, 2025

Three Crowns celebrates 10 Years, names Ugwu Edith Uzoamaka Mum of the Year

Three Crowns, a leading Nigerian milk brand produced by FrieslandCampina WAMCO Nigeria PLC, proudly concluded the 10th edition…

ByByMWorld Team Oct 28, 2025

Nigerian Breweries reaffirms customer commitment

Nigerian Breweries Plc, the nation’s leading brewing company, underscored its commitment to customer satisfaction and stakeholder collaboration during…

ByByMWorld Team Oct 24, 2025

Bonita Christie:African markets demand localized, authentic branding

Bonita Christie, Business Unit Director at Publicis Commerce, has issued a clarion call to global brands: to succeed…

ByByMWorld Team Oct 21, 2025

KWAL sponsors Standard Chartered Nairobi marathon with Ksh 10m

Kenya Wine Agencies Limited (KWAL), the marketer of Heineken 0.0, has significantly increased its sponsorship of the Standard…

ByByMWorld Team Oct 6, 2025
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Gravity Global’s Scott Thaler reveals ‘Secret Sauce’ for dominating complex markets

In a competitive landscape where attention is the ultimate currency, Scott Thaler, Chief Marketing Officer of Gravity Global,…

ByByMWorld Team Oct 3, 2025

Mouka unveils Nigeria’s first Comfort Garden in Lagos

Mouka Limited, Nigeria’s premier sleep solutions brand, has launched the innovative Mouka Comfort Garden along Kudirat Abiola Way…

ByByMWorld Team Sep 30, 2025

Oreoluwa Atinmo champions Nigerian culture at Gino World Jollof Festival

Oreoluwa Atinmo, Marketing Director at GBfoods, is spearheading a groundbreaking celebration of Nigerian culinary heritage through the Gino…

ByByMWorld Team Sep 30, 2025

Heineken repositions Durbanville Hills to boost wine ambitions

Heineken Beverages is intensifying its wine portfolio strategy, building on the successful revitalization of its flagship Nederburg brand…

ByByMWorld Team Sep 24, 2025

KFC appoints Melissa Cash as marketing chief in United States

KFC U.S. has named Melissa Cash its new Chief Marketing Officer, effective September 16, according to a company…

ByByMWorld Team Sep 21, 2025

FrieslandCampina WAMCO Nigeria PLC launches Peak Dairy Creamer

FrieslandCampina WAMCO Nigeria PLC, Nigeria’s trusted dairy company, today announced the launch of Peak Dairy Creamer, an innovative…

ByByMWorld Team Sep 10, 2025

Stephanie Coker-Aderinokun named WAW Woman in Henkel Nigeria partnership

Henkel Nigeria, a leading German multinational and manufacturer of consumer brand products, has announced Nigerian media personality Stephanie…

ByByMWorld Team Sep 9, 2025

Three Crowns launches 2025 “Mum of the Year” campaign

Three Crowns Milk, Nigeria’s leading milk brand under FrieslandCampina WAMCO, has launched its 2025 Mum of the Year…

ByByMWorld Team Aug 19, 2025

Coca-Cola, Aston Villa announce global partnership

The Coca-Cola Company has been announced as an Official Partner of Aston Villa Football Club, becoming the Official…

ByByMWorld Team Aug 18, 2025