The three Ts and three Rs: How General Mills invests in influencer marketing

General Mills is investing a third of its digital spend in influencer marketers for its new organic business,…

ByByMWorld TeamMay 17, 2019
NSE Finally Admits MTN Nigeria Communications to its Premium Board

The Nigerian Stock Exchange has made an official announcement of the listing by introduction of 20.35 billion (20,354,513,050)…

ByByMWorld TeamMay 16, 2019
MG Motor unveils first SUV Hector, for Expansion of portfolio

British automaker MG Motor has recently unveiled its first internet car Hector in the country, slated for the…

ByByMWorld TeamMay 16, 2019
NIPR Set to Unveil New Logo, to hold PR Week

The Nigerian Institute of Public Relations (NIPR) Lagos chapter has announced to the public its activities to mark…

ByByMWorld TeamMay 16, 2019
‘It was a piece of magic’: How Levi’s ‘Laundrette’ ad led to an 800% sales boost

The classic 1985 Levi’s ‘Laundrette’ ad by agency BBH is admired for its craft, but like most great…

ByByMWorld TeamMay 16, 2019
Guinness Nigeria Unveils World’s First Guinness Gold Lager in Grand Style

Guinness Nigeria has announced the trade launch of Guinness Gold, the first Guinness Gold Lager in the world.…

ByByMWorld TeamMay 15, 2019
Jumia in Partnership with Pizza Hut

The Managing Director of Jumia’s food marketplace, Guy Futi has announced an on-demand pizza delivery partnership between the…

ByByMWorld TeamMay 15, 2019
Brand Africa partnership to launch Africa’s Best Brands

African Media Agency partners with Brand Africa to launch the 7th Annual Brand Africa 100: Africa’s Best Brands.The…

ByByMWorld TeamMay 15, 2019