Pampers Launches “Share the Love” Campaign for Moms

Moms put everything they have into loving and caring for their babies. Yet, in a new Pampers survey* conducted among moms, 9 out of 10 worry they aren’t doing a good enough job. In another survey** conducted in North America, many claim to be their own worst critic (86%). To show support for moms everywhere, Pampers is starting a movement, “Share the Love.” Teaming up with Pampers are Actress, Entrepreneur and new mom Shay Mitchell along with long-term Pampersmore.

According to statement quoted; “Shay Mitchell and Chrissy Teigen join Pampers to help uplift moms through “Share the Love” – a movement to inspire and remind moms they are doing great.”

Andrew Schulten, Vice President and General Manager Baby Care North America, Procter & Gamble shares and stated: “At Pampers, our mission is to encourage moms to extend more compassion and acceptance to themselves, because helping moms focus some care inward contributes to the happy, healthy development of their babies.”

In fact, 62 per cent of Canadian mothers feel overwhelmed and distressed when they experience self-criticism and more than half (58%) don’t think there’s enough importance placed on post-partum mental health. Pampers “Share the Love” aims to foster a supportive online environment where mothers can build one another up – acknowledging that support is essential in helping parents achieve their best.

While almost all (99%) mothers say feeling love from their child helps them think positively, Pampers’ research shows most Canadian mothers (97%) agree it is important to have a strong support system in place. To bring “Share the Love” to life Pampers has partnered with Canadian Actress, Entrepreneur and new mom Shay Mitchell to fuel the discussion and encourage mothers to share their personal stories and help create a community of encouragement online.

“I’m learning that while motherhood is the most incredible experience it’s not always easy and I know I can be really hard on myself sometimes,” said Shay Mitchell. “I often worry about being ‘good enough’ as a mom, and if I listen to myself for too long, it can take away from the joy of the moment. So, I’m striving to be kinder to myself and to try to see myself through my daughter’s eyes. That’s why this Pampers ‘Share the Love’ campaign is so important – I want to empower other moms and remind them they are strong, beautiful and loved.”

Pampers is asking everyone to #ShareTheLove with a range of tools across social media platforms designed to make it easy to show support. The campaign is driven by data which shows 71 per cent of mothers agree that receiving daily positive affirmations from other mothers would encourage them to think more positively about themselves.

To join the movement, use #ShareTheLove and #LoveTheChange on Instagram and Facebook and share your own words of encouragement with moms across Canada. For other helpful parenting resources, follow @PampersCanada and visit Pampers.ca.

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