Peak Milk, Nigeria’s leading dairy brand and the Official Milk of the Super Eagles, has successfully concluded a nationwide series of watch parties and bar activations during the just-concluded Africa Cup of Nations (AFCON), rallying fans across major cities to celebrate the Super Eagles’ inspiring campaign and bronze-medal finish.
Football—Nigeria’s most beloved sport—once again proved its unmatched power to unite the nation. Throughout the tournament, Peak Milk transformed viewing centres into vibrant, high-energy fan zones where Nigerians gathered to cheer, celebrate, and relive every defining moment of the Super Eagles’ journey. These watch parties reinforced Peak’s role as both the emotional and nutritional fuel behind Nigeria’s enduring football passion.
Beyond live match screenings, the Peak Watch Parties delivered immersive fan experiences designed to deepen engagement and excitement. Fans tested their skills in interactive activities such as the Peak Header Ball Challenge, Peak Dribble Maze, and Peak Penalty Challenge, while fast-paced trivia games and predict & win contests rewarded participants with Peak-branded items and exclusive merchandise. Complimentary samples of Peak Yoghurt Drink kept energy levels high as fans cheered from kick-off to final whistle.
The excitement peaked with a special appearance by popular influencer Broda Shaggy at the Ojez watch party. His presence electrified the atmosphere on-ground and sparked real-time conversations across social media, amplifying the celebrations far beyond the physical venues. In parallel, Peak engaged online communities through the Passion Leader Board Challenge, where fans completed weekly tasks to win exciting prizes, culminating in a grand prize at the end of the campaign.
Speaking on the success of the initiative, Peter James, Brand Manager, Peak Milk, said:
“The Super Eagles’ performance at AFCON once again reminded us of the resilience, talent, and fighting spirit that define Nigerians. As the Official Milk of the Super Eagles, Peak is proud to have been part of this journey, fueling the passion of fans from kick-off to the final whistle. Our watch parties created shared moments of joy, pride, and celebration, and the bronze-medal finish gave Nigerians even more to cheer about.”
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Also commenting, Omolara Banjoko, Marketing Manager, Peak Milk, added:
“For nearly 25 years, Peak Milk has stood proudly with the Super Eagles, nourishing not just the team but the millions of Nigerians who believe in them. The AFCON watch parties were a powerful expression of national pride, bringing communities together to experience football, connection, and nourishment.”
The watch parties formed a central pillar of Peak Milk’s broader AFCON campaign, which spotlighted how Peak nourishes every cheer, every emotion, and every celebration. From families preparing match-day breakfasts with Peak Milk to fans expressing their passion in unforgettable ways, the campaign reflected Peak’s enduring commitment to nourishing both body and spirit.
As the Super Eagles return home with a well-earned bronze medal, Peak Milk celebrates Nigeria’s unity, resilience, and unbreakable football passion—reaffirming its promise to continue nourishing the nation’s Peak Passion, on and off the pitch.
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