Brands Optimal Limited, a leading experiential marketing agency, has been crowned Brand Experience & Activation Company of the Year, while its visionary Chief Executive Officer, Otis Ojeikhoa, has been named Experiential Marketing Trailblazer of the Year at the prestigious 14th edition of the Marketing World Awards (MWA) in Accra, Ghana.
The double triumph was presented during the glamorous award ceremony on 27 November 2025 at the Labadi Beach Hotel in Accra, Ghana. The award recognizes Ojeikhoa’s visionary leadership, relentless drive for innovation, and ability to deliver transformative customer experiences that have consistently driven revenue growth and brand impact across West Africa’s fast-evolving mobile and experiential marketing landscape.
Organised by InstinctWave Group in partnership with MarketingWorld Magazine, the 14th Marketing World Awards celebrated over 50 outstanding organisations and individuals across diverse sectors including banking, FMCG, digital media, and the public sector. The awards highlight the resilience, creativity, and rapid evolution of West Africa’s marketing and communications industry amid ongoing economic challenges.
These accolades highlight Brands Optimal’s relentless pursuit of innovative, impactful brand experiences that resonate deeply with consumers, driving engagement and loyalty in an increasingly competitive market. Under Otis Ojeikhoa’s dynamic leadership, the agency has consistently pushed boundaries, delivering transformative activations that blend creativity, strategy, and execution excellence.
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With over 15 years of hands-on experience in marketing and sales, Ojeikhoa has elevated the firm to national prominence through innovative brand activation strategies and client-centric campaigns. A trailblazing industry voice, he has earned accolades, cementing his influence across West Africa. His visionary leadership drives transformative experiential solutions, fostering deeper consumer connections and business growth in a competitive landscape.
Akin Naphtal, Chief Executive Officer of InstinctWave and Group Publisher of MarketingWorld, commended Mr Ojeikhoa, stating:
“Otis Ojeikhoa is a true trailblazer whose bold vision and execution have redefined experiential marketing in West Africa. His ability to turn ideas into unforgettable brand moments that deliver measurable results sets a new benchmark for the industry. This award is a well-deserved recognition of his outstanding contribution to the growth and transformation of marketing excellence across the region.”
Mr Ojeikhoa expressed gratitude for the honour, saying:
“I am deeply humbled and inspired by this recognition. It belongs to the incredible team at Brands Optimal and our valued partners who share our passion for creating meaningful, impactful experiences. Together, we will continue to push boundaries and elevate the standard of experiential marketing in Africa.”
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