MultiChoice Kenya has introduced its customer-centric “Tumefungulia Value na GOtv” initiative, offering over 40 channels on the revamped GOtv Value bouquet for KES 599, down from KES 699, starting August 1. The move aims to deliver greater entertainment value amid Kenya’s challenging economic climate.
At the campaign launch in MultiChoice’s Nairobi offices, Managing Director Nzola Miranda emphasized the company’s commitment to affordability and accessibility.
“We understand our customers’ evolving needs and the economic pressures they face. This initiative provides more access and value, ensuring quality entertainment is within reach,” Miranda said.
The upgraded GOtv Value bouquet features a diverse mix of local and international content, including Maisha Magic Plus, Maisha Magic Bongo, Nat Geo Wild, SS Football, and Disney Junior.
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With the football season underway, sports fans can enjoy local and international matches on SuperSport Football, while families can watch new local dramas like Qware and Lulu during the August holidays.
To promote the initiative, MultiChoice will launch a nationwide caravan tour to engage customers in major towns. The campaign aligns with MultiChoice’s “Your World of More” anniversary celebration, honoring its loyal customer base.
Eligible customers include new, active, or recently disconnected GOtv subscribers in Kenya with approved decoders, as well as residential users and those upgrading from GOtv Lite. The initiative reflects MultiChoice’s ongoing efforts to enhance viewer experience while maintaining affordability.
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