MarketingWorld’s CMO Of the Week: Monica Chege of Jubilee Health Insurance

By MWorld Team Feb 24, 20250

Monica Chege, Head of Marketing and Communication at Jubilee Health Insurance, has been named MarketingWorld’s CMO of the Week.
Chege is a distinguished leader in strategic marketing and brand positioning, with over 10 years of experience, she has consistently driven innovative campaigns that elevate brand visibility, bring customer engagement, and set new industry benchmarks. Her expertise is a receipt to her visionary approach to marketing as she is a recipient of many awards.

Since joining Jubilee Health Insurance in 2022, Monica has been instrumental in aligning the company’s marketing and communication strategies with its business objectives. She has successfully led high-impact initiatives, including the award-winning “Always With You” campaign, which reinforced the brand’s leadership in healthcare solutions.

She also spearheaded Afya Mashinani, a CSR initiative that provided healthcare access to over 10,000 underserved individuals, further solidifying Jubilee’s reputation for social impact.

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Chege’s influence extends to digital transformation, where she launched JFORCE, a cutting-edge digital intermediary platform revolutionizing the insurance distribution landscape. Monica’s ability to blend strategic vision with customer-centric marketing has positioned Jubilee Health Insurance as a forward-thinking industry leader.

Before her role at Jubilee, Monica made significant contributions at Credit Bank PLC as Senior Manager for Marketing and Communications. She led transformative initiatives, including the launch of eHub—an SME accelerator program—while integrating digital platforms to enhance customer interactions. Her tenure at the Commercial Bank of Africa (CBA Group) further showcased her ability to drive revenue growth, optimize client engagement, and achieve remarkable business expansion.

MarketingWorld Magazine’s CMO of the Week is a weekly recognition of top-performing CMOs across the globe. This recognition is based on spectacular brand transformation, market growth, breaking new frontiers, disruptive innovation, exemplary leadership, exceptional service and professional experience.