Recognising the urgent need to bridge the digital literacy gap and foster gender inclusivity, the Coca-Cola Foundation in partnership with the Wives Roundtable Foundation has launched the Digital Academy for Female Entrepreneurs project to empower women through digital literacy training.
The recently concluded 12-week programme, held in Lagos State, celebrated the accomplishments of over 500 female entrepreneurs who participated in the project, showcasing their increased digital knowledge and economic advancements.
In her remarks, the Founder and Programme Director of the Wives Roundtable Foundation, Amaka Chibuzo-Obi, expressed her gratitude for the support provided by The Coca-Cola Foundation.
Chibuzo-Obi emphasised the importance of providing easy-to-understand technological concepts and digital literacy training to middle-aged women, making their businesses experience increased sales, growth, and improved living standards.
The D.A.F.E. project targeted female entrepreneurs aged 18 to 60 in Surulere, Lagos. Supported by The Coca-Cola Foundation’s funding, the programme provided comprehensive social media basics, strategies, and digital marketing training. It equipped women with the tools to amplify their voices, challenge stereotypes, and drive societal change through online platforms.
The programme which was just concluded had 528 women entrepreneurs engaged in a combination of physical and virtual classes led by dedicated instructors.
These classes provided a supportive environment for effective learning, enabling participants to gain confidence in the digital space. The program’s impact was significant, with 40% of previously digitally illiterate participants feeling comfortable navigating the digital landscape. Moreover, 60% of the women reported online sales growth and expanded their digital knowledge, transforming their businesses.
The event underscored The Coca-Cola Foundation’s commitment to economic progress and gender inclusion, highlighting the transformative influence of technology on women-owned enterprises. Through initiatives like the D.A.F.E. project, the Foundation continues to create opportunities for individuals and communities to thrive in an increasingly digital world.
This partnership between the Wives Roundtable Foundation and The Coca-Cola Foundation signifies a significant step towards enhancing the quality of life for low-income female entrepreneurs through digital literacy.
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