The Coca-Cola Company has unveiled a new brand visual identity and tastes to “differentiate” the soft drink’s flavor from its original Zero Sugar offering.
The updated packaging design will make it easier for consumers to tell the difference between two, with Sprite displaying white text and its zero-sugar alternative in black text.
According to a report, Both Sprite and Sprite Zero Sugar will see an enhanced lemon-lime flavour, the variants will be further differentiated, with the Zero Sugar offering a lighter taste profile.
Speaking on the re-packaging, Coca-Cola Europacific Partners, Vice President of commercial development, Martin Attock said, “The refreshed taste will be accompanied by the roll-out of a new packaging design that brings a clean and stylish edge to the classic Sprite look, with sleek new white and black text that will clearly differentiate Sprite and Sprite Zero Sugar whilst delivering impact on shelf.”
He added that the “bold and iconic” design will roll out across all formats, including Sprite’s 500ml and 2ltr PET bottles, 330ml cans, and multipack cans, as well as 330ml glass bottles for the licensed channel.
According to the company, the revamped taste and design will feature in the brand’s upcoming campaign, during the second quarter of the year.
Running through the UK, this will feature digital out-of-home marketing, online video, social media content, and experiential product sampling. The relaunch comes after PepsiCo-owned rival, 7up last month unveiled its own major brand refresh’; its first in seven years.
By
