Qatar Airways is gearing up for an exciting summer, expanding its sports sponsorship portfolio with UEFA men’s national team competitions as the Official Airline Partner. The sponsorship, an extension of the previous partnership around UEFA EURO 2020™, will be kicked off with the upcoming UEFA EURO 2024. The tournament will take place in Germany, from 14 June through 14 July, with the final being held in Berlin.
Qatar Airways’ history with UEFA EURO hails back to 2020 when the airline was the Official Airline Partner of the UEFA EURO 2020. This will be the 17th edition of the tournament, which will stage 51 matches across 10 cities in Germany, during which 2.5 million guests and fans are expected.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer said: “We are delighted to partner with UEFA. As the Official Airline Partner of the men’s national competitions, Qatar Airways is committed to bringing thousands of fans to Germany for this prestigious event.
“This partnership underscores our dedication to connecting people across our extensive network of over 170 destinations. With the addition of Hamburg to our operations from 01 July 2024, we are further enhancing our commitment to the region and supporting this exciting tournament.”
In addition to the partnership, Qatar Airways is launching a new gateway in Hamburg, Germany, adding to the airline’s extensive network that connects over 170 destinations worldwide. Committed to excellence and innovation, Qatar Airways is excited to give customers greater access to 5 destinations in Germany and 49 destinations across Europe, benefitting passengers across the globe.
This same commitment to sports fans is replicated across its extensive sporting partnerships portfolio. The national carrier of the State of Qatar is the Official Airline of Formula 1, FIFA, The Asian Football Confederation, Paris-Saint Germain (PSG), Internazionale Milano, The Royal Challengers Bangalore (RCB), CONCACAF, the FIA World Endurance Championship, the IRONMAN Triathlon Series, the United Rugby Championship (URC) and European Professional Club Rugby (EPCR), The Brooklyn Nets NBA Team, and multiple other disciplines including Australian football, equestrian, kitesurfing, motor racing, padel, squash, and tennis.
About Qatar Airways
A multiple award-winning airline, Qatar Airways won the ‘World’s Best Business Class’ for the tenth time at the 2023 World Airline Awards, managed by the international air transport rating organisation, Skytrax. The airline continues to be synonymous with excellence, also taking home, ‘Best Airline in the Middle East’, ‘World’s Best Business Class Lounge’ and ‘World’s Best Business Class Lounge Dining’ at the prestigious awards held during the 2023 Paris Air Show. Qatar Airways is an unprecedented seven-time winner of the ‘World’s Best Airline’ voted by Skytrax (2011, 2012, 2015, 2017, 2019, 2021 and 2022). As leaders in industry innovation and digital adoption, Qatar Airways was recently voted the ‘World’s Best Airline Website’ by World Travel Tech Awards.
Qatar Airways was the first Airline in the Middle East to be certified to the highest level of IATA’s Environmental Assessment (IEnvA) programme, based on recognised environmental management system principles (such as ISO 14001). As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Qatar Airways became the first airline globally to be certified to the industry standard for the prevention of illegal wildlife trafficking in aviation.
Qatar Airways currently flies to nearly 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, the ‘World’s Best Airport’, as voted by Skytrax in 2021, 2022, and 2024. In 2024, Hamad International Airport also received the ‘Best Airport in the Middle East’ accolade for 10 consecutive years, as well as ‘World’s Best Airport Shopping’.
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