Three Crowns Milk rolled out the red carpet for three deserving mothers in Lagos, giving them an unforgettable Mother’s Day experience.
In line with the brand’s purpose of caring for mums, these women were treated to a full day of pampering and relaxation in recognition of their love, sacrifice, and dedication to their families, often at the expense of their own well-being.
“We wanted to put smiles on the faces of everyday mums. Mothers are the backbone of their families, constantly pouring out love and care. Our inspiration is to care for the hearts that keep giving, sacrificing, and nurturing their families,” said Brand Manager, Three Crowns Milk, Lilian Elue.
The surprise celebration began with a random selection of mothers selling goods on the bustling streets of Lagos. The lucky beneficiaries: Remilekun Odia, Adenike Adegbite, and Kafayat Tajudeen, were treated to a day of pure joy, which included luxurious spa treatments, stunning hair makeovers, and photoshoot sessions in stylish outfits. Remilekun, a pastry vendor, was overwhelmed with emotion. “I was so surprised and excited. It felt like a dream because I never expected it. Sometimes when you see things like this on the street, you think it might be a prank. I didn’t believe it until it happened to me, and even now it still feels unreal.”
Adenike, a widow and mother of three, shared similar sentiments. “I sell snacks to school children to take care of my kids, and I wasn’t expecting this at all. The massage and makeover, everything was amazing. I felt like I was in a different world.” Kafayat, a bean cake seller, expressed her gratitude with a bright smile. “I have never had a massage before. I am just so happy. I will use the cash gift to boost my business and take care of my family. I am very grateful to Three Crowns Milk.” Each mother received a cash gift of ₦200,000 alongside Three Crowns Milk products, a gesture that will make a meaningful difference in their lives.
“The money is a big help,” Remilekun said, her voice filled with emotion. “I will pay my daughter’s school fees, and the rest will go towards taking care of my children. I am truly grateful.” Adenike also shared how impactful the support will be. “I will use the money to buy more goods for my business so I can better provide for my children. I make about ₦20,000 to ₦25,000 a day, but it’s not always enough to cover all our needs. This support will help solve many financial challenges.” Kafayat added, “I will buy beans and corn for my bean cake production to grow my business. I am just really happy because I never expected this today.”
Through this initiative, Three Crowns Milk not only celebrated these incredible mothers but also spotlighted the everyday sacrifices many women make for their families. “When mums are cared for, they are empowered to care even more for their families. We believe that healthy mums make happy families,” Lilian Elue added.
The beneficiaries’ reactions were deeply moving with tears of joy and heartfelt gratitude. As Remilekun expressed, “This experience will stay with me for life. It’s beyond what I imagined. I thank God for this.”
As the mothers departed with smiles and renewed confidence, they left with more than just a memorable experience, they left feeling seen, valued, and appreciated.
“This Mother’s Day campaign embodies the purpose of Three Crowns Milk, caring for society by caring for mums. Mothers give so much of themselves every day, and it was important for us to remind them that their love and sacrifices are seen and deeply appreciated. Witnessing the joy on the faces of these mums was truly heartwarming and reinforced why we are passionate about what we do. At Three Crowns, we remain committed to celebrating and supporting mothers in meaningful ways,” said Marketing Manager, Three Crowns Milk, Chioma Otisi-Igwe.
By
