Few Questions I wish I’d asked as a junior marketer: Mastercard’s Raja Rajamannar
By MWorld TeamFrom finding the right work/life balance to seeing the positive impact marketing can have beyond driving business growth, there are some questions Raja Rajamannar wishes he had asked earlier in his career.
Mastercard chief marketing and communications officer Raja Rajamannar has had a hugely varied career. After starting out 35 years ago at Asian Paints in India, he has moved across countries, industries and roles to end up where he is today.
That has included stints at Unilever, Citibank and Humana in industries such as consumer goods, FMCG, finance and healthcare. He has worked in India, Dubai, London, Cincinnati and New York, with roles from product management to business and transformation, CEO and CMO.
Rajamannar admits opportunities have tended to find him rather than him actively pursuing them. Each one, however, has helped him grow as a marketer by offering new experiences and the ability to learn.
“Fortunately for me, every move added something substantially to me either by way of learning, exposure, international postings or financial rewards. There have been a whole bunch of positives every single time I moved,” he says.
SOURCE: Sarah Vizard
Releated Posts
WARC Guide: Marketers must bridge C-Suite trust gap
A new guide from WARC, titled Making the Case to the C-Suite, has spotlighted a persistent disconnect between…
By
The Marketing Effectiveness Crisis: A Call to Action for CMOs
Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…
CMOs harness generative AI to fuel growth amid economic uncertainty
As economic pressures from tariffs and supply chain shifts mount, chief marketing officers (CMOs) are turning to generative…
Adeola Amosun reflects on his journey in marketing communications
When Adeola Amosun stepped into the world of marketing communications 11 years ago, he could hardly have predicted…
Gallery
