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BT’S Zaid Al-Qassab exits and joins Channel 4 as new CMO

Channel 4 has hired BT’s Zaid Al-Qassab as its new chief marketing officer as part…

ByByMWorld TeamJun 6, 2019
Why B2B brands need to invest in brand marketing

Businesspeople do not park their emotions and personality in a cardboard box when they come…

ByByMWorld TeamJun 6, 2019
Why brands should ask customers for feed-forward, not feedback

Who’s the most powerful person in your firm? The CEO? No. The CFO? No. The…

ByByMWorld TeamJun 3, 2019