Nigeria: The Coca-Cola Company Elevates Bunmi Adeniba Senior Marketing Director, Front-Line Marketing, Africa

The Coca-Cola Company (TCCC), the world’s largest beverage company serving 1.7 billion consumers a day in more than 200 countries, has elevated Nigeria’s Bunmi Adeniba to the position of Senior Marketing Director, Front-Line Marketing for Africa.

In her new position, Adeniba will be leading a diversified, multicultural team to deliver system aligned marketing agenda in 54 countries, for the beverage company.

Bunmi Adeniba is an experienced marketing professional and commercial operator with a strong bias for using consumer insights and her understanding of an end to end manufacturing process to harness value for multiple stakeholders. Her over two decades experience spans across brand building, innovation design, and quality management system.

She had joined the Coca-Cola Company as the Marketing Director, after her exit from Unilever where she was responsible for HomeCare Division of Unilever Nigeria, as a member of the Unilever HomeCare Leadership Team for Africa.

Adeniba has a non-liner career journey across different industries, with multi-varied experiences in different roles. She started off in hospitality industry as a Food and Beverage manager in Enugu in Eastern Nigeria, from where she proceeded to join the management trainee scheme of Cadbury Nigeria, a robust cross functional training programme to groom business generalists.

Her first stint after training school was in Quality Management across different brands. After a decade stint, she did a career switch into marketing, restarting her journey into marketing at an entry level as an assistant brand manager. She has gone on to build her marketing journey across different renowned multinational companies.

She has an MBA from Hult Business School, Boston and holds a certificate of Strategic Marketing Management from Harvard Business School, Massachusetts, USA. A 2018 CSC Leader, a global programme for exceptional senior leaders selected from government, businesses and NGOs across 53 countries.

Bunmi is passionate about women empowerment and raising phenomenal leaders in the marketplace. She has been recognised as one of the fifty Ladies in corporate Nigeria by Leading Ladies Africa, Brand communicator’s top 50 women in marketing and communication in Nigeria, 9to5Chick top 100 women, and the Most Innovative Woman in Marketing by Brandessenceng.

She is a fellow of the National institute of Marketing (NIMN) and holds membership with the Institute of Directors (IOD), Chartered institute of Marketing UK (MCIM), Advertising Practitioners Council of Nigeria (APCON), American Society of Quality (ASQ) and is a Certified Digital Marketing Professional (CDMP) from the Digital Marketing Institute.

She was the Acting President of the Advertisers Association of Nigeria (ADVAN) and the Regional Vice President Africa of the World Federation of Advertisers (WFA).

She is married with 2 teenage daughters and a son.

Source: brand communicator