Nigeria: Seven-Up Bottling Company Unveils Two New Beverages onto the Market

By MWorld Team Nov 9, 20230

One of Nigeria’s top beverage companies, Seven-Up Bottling Company (SBC) has unveiled two new beverages, Hydr8 100, a carbonated isotonic drink, and D’Vybe, a flavoured carbonated soft drink.

The unveiling took place during a two-day “Jolibration” event held recently in Lagos. The event saw the presence of celebrities, partners, loyal customers, fans, and friends of the house.

Speaking at the event, Segun Ogunleye, the General Manager of Marketing at SBC emphasized the company’s dedication to innovation, quality, and consumer satisfaction.

“ It’s evident that SBC places consumers at the heart of their business, driving innovation and marketing initiatives that delight and satisfy. Both brands are designed to deliver more value to the consumer by being affordable and accessible while also catering to the diverse tastes and preferences of our consumers, and Hydr8 100 and D’Vybe are birthed out of extensive research and development to meet the highest standards for taste, refreshment, satisfaction, and quality”. He said

According to the company, Hydr8 100 is a carbonated isotonic drink packed with vitamins and electrolytes, a game-changer for those leading active lifestyles. The drink came in three variants, Strawberry, Pineberry, and Tangy Twist.

Seven-Up said D’Vybe is not just a drink but an invitation to celebrate individuality and diversity. D’Vybe is in two flavours, Chapman and Ginger. D’Vybe empowers consumers to express themselves and explore their unique tastes without boundaries.