A manufacturer of Bigi Drinks, Rite and Bigi Sausages, Fearless Energy Drinks, and Sosa Fruit Drinks in Nigeria, the Rite Foods Limited has launched a new sausage AD campaign to engage its consumers.
For 16 years, Rite Sausage Rolls have been a staple in the lives of Nigerians, providing a delicious and convenient snack, and fuel to chase dreams and conquer challenges.
With the launch of its new AD campaign, the company is doubling down on this message, celebrating its long-standing legacy and inspiring consumers to unleash the unstoppable “bull within” them.
The heart-warming ad showcases how Rite Sausage rolls are a trusted companion throughout one’s life’s journey. Whether facing traffic jams or overcoming work hurdles, they find their moment of power and recharge with either the classic Bigi Beef Sausage Roll or the fiery Rite Spicy Beef Sausage Roll. These tasty snacks represent the fuel and belief needed to achieve goals, big or small.
Speaking about this new AD campaign, the Assistant Brand Manager for Rite Sausage Rolls, Olawale Odenusi said “As a brand that has been deeply woven into the fabric of Nigerian life for over a decade, we understand the aspirations and challenges our consumers face.”
“We want our consumers to know that with Rite Sausage Rolls by their side, they have the confidence to take on the world.” Olawale Odenusi added
The TVC is upbeat and inspiring, encouraging viewers to believe in themselves and achieve their goals.
Rite Foods Sausage Rolls are available in two delicious flavors: Bigi Beef and Rite Spicy Beef. Both are made with rich beef filling, savoury flavours with satisfying textures that serve as a quick fix for hunger.
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