• Home
  • NEWS
  • Nigeria: Fearless Energy Drink Thrills 100 Loyal Consumers to a Weekend of Movie Hangout
Image

Nigeria: Fearless Energy Drink Thrills 100 Loyal Consumers to a Weekend of Movie Hangout

An energy drink from the stables of Rite Foods Limited, Fearless Energy Drink has thrilled 100 loyal consumers who were treated to a free and memorable movie hangout at the Silverbird Cinema, in Ikeja City Mall, Lagos, recently.

The event featured a special screening of “The Exorcist: Believer,” as a means to connect with its loyal consumers, keep them entertained and remain positively energised.

Prior to the hangout, the brand organised a Vox-pop session where consumers had the opportunity to win two movie tickets each, along with exclusive brand merchandise. The selection process was conducted based on various engagements that took place over a two-week period, both in-person and online.

Mrs. Kanyinsola Sangowawa, Assistant Brand Manager of Fearless Energy Drink, reaffirmed the brand’s commitment to encouraging its consumers to continually embrace the thrill and achieve extraordinary heights. “Fearless Energy Drink is known for its unique ability to keep consumers mentally alert and active, enabling them to tackle any challenge with confidence. We wanted to extend that fearless spirit to our loyal consumers by offering them an afternoon of entertainment and fun.”

Peter Dickson, one of the delighted customers who had the Red Berry flavour said “I’m thrilled to have experienced the Fearless movie hangout. The Exorcist: Believer is a compelling tale of fearlessness and triumph over life’s challenges that inspired me in unexpected ways.” Another satisfied consumer, Bosun Olakunle, described the film as an emotional journey, wherein the characters’ struggles and triumphs resonated deeply with real-life experiences, creating an immersive and inclusive cinematic experience for the audience and thanked Fearless for the experience.

The Fearless Energy Drink, available in the Classic and Red Berry flavours is a popular choice for those seeking a quick and easy energy boost, a versatile cocktail mixer, or a brain and body performance enhancer. It is formulated to reduce mental fatigue and improve key cognitive functions, including memory, concentration, and reaction time.

Renowned for its exceptional taste and uniqueness, Fearless Energy Drink, the number-one energy drink in Nigeria has recently received prestigious accolades, including “Africa’s Most Preferred Non-alcoholic Energy Drink Brand of the Year” at the 2023 African Brand Leadership Merit Awards and “Best Value for Money, Energy Drink” at the 2023 BrandXchange Awards.

Releated Posts

Mastercard’s Nili Klenoff: Prioritizing proof over promises in Commerce Media

As retail media networks (RMNs) surge in popularity, transforming how brands leverage shopper data to drive sales at…

ByByMWorld Team Jan 14, 2026

ITV launches most ambitious brand campaign since ITVX rollout

Britain’s leading commercial broadcaster ITV has launched “There’s No Place Like ITV,” its most ambitious brand campaign since…

ByByMWorld Team Jan 9, 2026

Absa’s Dennis Mambure outlines 2026 mandate for African CMOs

-Urges marketing executives to embrace geopolitical awareness, policy fluency, and AI governance As Africa enters a new year…

ByByMWorld Team Jan 8, 2026

Zambezi Trader launched;brings new luxury river cruises in Zimbabwe

Zimbabwe’s tourism sector has welcomed a new era of luxury exploration with the official launch of The Zambezi Trader,…

ByByMWorld Team Jan 8, 2026

Leave a Reply

Your email address will not be published. Required fields are marked *