Nigeria: Cowbell relaunches its TV Quiz Show dubbed “Cowbellpedia”

Cowbell Milk has been committed to building sharper brains in children for years, and to take this further, Cowbell has relaunched everyone’s favourite TV Quiz show, COWBELLPEDIA. 

The TV Quiz show, which focused on mathematics in secondary schools, has been revamped to include a wider subject area. The newly revamped Cowbellpedia now covers Science, Technology, Engineering, Mathematics (STEM); General Knowledge, and Puzzles, which is more reflective of the wider areas of interest for students in Nigeria today.

The TV quiz show now also offers more prizes to the value of N100m, including cash rewards, laptops, learning equipment and Cowbell products. In addition, the top winner from both the Junior and Senior Secondary Schools will each win an all-expenses paid educational excursion to South Africa.  

Over 1,000 students across the country from various secondary schools participated in a computer-based test (CBT) exam which produced the top 132 students who participated in the show. 

The teachers and parents of the participating students are not exempted from the Cowbellpedia TV Quiz Show. This special edition of both parents and teachers is to reward their commitment to raising the best of the best children in society.

The viewers at home are also not left out with the introduction of the Cowbellpedia Home Play segment where viewers can win mobile airtime every week. To participate, participants are entreated to visit the Cowbellpedia dedicated website www.cowbellpedia.tv.

Cowbellpedia will air every Saturday for 14 weeks on Africa Magic Family at 4:30 p.m., NTA at 6:00 p.m., TVC at 7:00 p.m., and other local TV stations across the country.  

Cowbellpedia brings to life the brand’s proposition, “Sooo Gooood, Sooo Smart”. As a brand, Cowbell focuses on building smart children with sharp brains, and Cowbellpedia is a platform created by the brand to showcase and recognize exceptional children who excel in their education. 

“The brand’s goal is to increase awareness and customer satisfaction. With a consistent focus on STEM and General knowledge through Cowbellpedia, we will begin to see expressions of educational excellence that already exist in Nigerian students.

As part of the revamp, we have also introduced a new quiz master, Ebuka Obi-Uchendu, and actress, Linda Ejiofor as the students’ host.” A statement read